Retail Interior Design | Selfridges Oxford Street | London | FAT

The floor is organised around three main areas. The first is Europe's longest denim wall. Here a canopy, formed by a seemingly chaotic explosion of timber struts frames the space. Both raw and expressive, the canopy plays against a background of sharp graphic legibility formed by the denim shelves. Visual languages of direct pragmatism and more glamorous theatricality are combined to explore the dialogues of workwear and luxury that run through contemporary denim design..........more